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Instagram Sponsorship Pricing Calculator

Calculate your recommended sponsored post prices based on follower count, engagement metrics, and industry-standard rates.

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Instagram Sponsorship Pricing Calculator

Price your sponsored posts based on audience size and engagement rate

Currency:

Follower Count Avg. Post Likes Avg. Post Comments

Engagement Rate

5.30%

High Engagement

0% 3% threshold 10%+

Base Pitch Price

$575

$10/1K followers × 50K +15% engagement boost

Aggressive Pitch Price

$675

Higher ceiling 35% above base

How Pricing Is Calculated

1 Engagement Rate = (Likes + Comments) ÷ Followers × 100

2 Base Rate = Followers ÷ 1,000 × $10

3 If engagement > 3%, add 15% to base rate

4 Aggressive pitch is base rate × 1.2 (or × 1.35 if high engagement)

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A 3% engagement rate is considered the benchmark for Instagram. Rates above 3% indicate a highly engaged audience — worth a premium. Adjust your actual rates based on niche, content quality, and brand alignment.

How to Price Instagram Sponsorships

Influencer pricing is typically based on a combination of follower count and engagement rate. Brands pay for reach AND engagement — a smaller account with high engagement can be more valuable than a large account with low interaction.

Nano (1K–10K)

$10–$100

Per sponsored post

Micro (10K–50K)

$100–$500

Per sponsored post

Mid (50K–500K)

$500–$5,000

Per sponsored post

Free Instagram Sponsorship Pricing Calculator — determine your sponsored post rates based on audience size and engagement. Perfect for influencers, content creators, and social media managers. Calculates engagement rate, applies industry-standard $10 per 1,000 followers pricing, and adjusts for high engagement audiences above 3%.